For years, webinars have been a go-to tactic for marketing teams. Whether you’re a newbie or a veteran, here are some tips to create a relevant, impactful event.
1. Platform: Screen-share platforms like GoToWebinar are fine for one-off events, but if you’re producing more than four per year, consider a more robust service like ON24.
2. Content: Follow the “show, don’t tell” concept when sourcing content. Your attendees signed up to learn, so make sure the event offers educational information.
3. Follow up: Follow up with a copy of the slides or presentation summary after your event.
– Erin O’Connor, The Pittsburgh 100