Business

Returning to its first in-person conference following a 2.5-year break, the executive committee of PRSA’s Counselors Academy was looking for a new idea to build momentum and community for its September 2021 Nashville event.

Close to 3 million women left the work force in 2020.

“Better late than never” is a saying that applies to many different situations — even when developing a financial plan.

Nearly 90% of businesses are expecting to use social media for customer service this year (Source: Social Media Today).

During the pandemic, QR codes went from virtually non-existent to a necessity for many businesses, ticketed events and restaurants.

Trusted Housesitters is a vetted community of homeowners and pet lovers that can timeshare pet-sitting so dog-moms can travel guilt free.

Goal-setting is an integral part of crafting an effective social media campaign. Be sure to consider these questions before you start.

Both blogging and vlogging will generate income by attracting traffic to your website, boosting SEO and building trust with prospective clients who are searching for businesses like yours. 

As a business owner you should not only have access to your Google Business account, but spend time in it regularly.

Whether it’s a potential customer, employer, investor, etc., you can always turn small talk into a business opportunity. Just follow the three C’s:

Memphis just welcomed its first African American-owned donut shop to town.

The Internet Crime Complaint Center (IC3) reported that businesses lost $1.8 billion dollars in 2020 due to business email compromise.

Employers are searching for ways to talk to employees about vaccination in a way that is respectful but clear.

When we think of storytelling, we often think of long-form narratives with a beginning, middle and end.

The Colonial Pipeline’s billing systems were hacked, and quickly the entire system was closed, imperiling fuel supplies for the East Coast into Florida.

I’m not an expert in the parenting department but I do work full time and have a very feisty one-year old who keeps me busy.

Graduating college and entering the workforce is always a tough change, but this year especially so.

Guyana’s economy is projected to grow by 86 percent this year, according to the IMF.

JEDCO asked women in leadership to share their best advice for career growth, advancement and female empowerment.

The results of the 26th edition of The CMO Survey revealed an unsurprising trend: companies increasingly relied on digital marketing in the past year.

Resilience is the theme of Science Talk ‘21, an annual conference for U.S.

In a year where social media soared, it’s not surprising that these platforms are constantly changing and growing.

Clubhouse, an invitation-only audio-chat social networking app launched in 2020 by software developers Alpha Exploration Co.

Quick thinking is a valuable asset in a world that continues to change and accelerate rapidly.

As we start the new year it’s important to reflect and re-energize.

As the idea of influencer marketing in the digital landscape continues to soar, brands are having to shift the way they market products to consumer audiences.

The design of your website – down to the font, color and image quality on each page – can make or break your business.

Let’s face it, most of us don’t carry cash anymore, and if we do, it’s in minimal amounts.

LinkedIn has become one of the most powerful ways for professionals and businesses to connect.

As the entertainment industry recovers from the devastating financial impacts of the COVID-19 pandemic, one company is seeking to elevate the industry and empower clients with affordable solutions to: • Manage SMART social-distancing and touchless ticketing.