Once you’ve identified your personal brand, you are ready to market yourself in an authentic, not braggadocious, way. This self-promotion showcases your expertise. It is said that luck is where preparation meets opportunity. Marketing yourself creates that luck.
How? Become an expert. Build your network. Engage in social media. Learn to communicate. Make your personal appearance congruent with your brand. Recognize opportunities to strengthen your brand. Be generous with your talents. Volunteer. Ask for help. Be remarkable. Your brand is your highest priority, your essence. It’s the foundation upon which you will build your professional career and personal existence.
This is part three of a three-part video series on personal branding. We hope you enjoyed!
– Betsie Gambel, The New Orleans 100