Business

Podcasts have risen in popularity. New to the idea? Thepodcast.com offers this definition: “A podcast is talk radio, but on demand. It’s a series of spoken, audio episodes, often focused on a particular topic or theme.”

The authoritative management style is fading. These days, many jobs involve knowledge work, where an employee’s main contribution is subject matter expertise. Consequently, a manager’s role is evolving into more of a “team leader” or “motivational coach.”

The ability to adapt to rapidly changing work situations and the flexibility to overcome obstacles is a game-changer.

Business leaders can be overwhelmed by the myriad of managing styles. Inc. reports it may be possible to narrow it down to two thinking patterns: management- and leadership-focused.

You (yes, you!) could help create community wealth today and become a history maker of tomorrow.

“Women Who Won” by Bill Ellis is an invaluable compendium of inspiring and motivating examples of achievement.

According to Gallup, 70% of employees at U.S. companies feel disengaged.

Crises can arise at any time and through no fault of your own. Protecting your personal brand is always at the center of good crisis planning.

The impact LinkedIn can provide for businesses that want to generate leads, connect to professional peers, and build their brands is powerful, especially in the B2B arena.

Content marketing is changing the way businesses engage with customers. Here are three ways your business can benefit from this useful tactic.

Once you’ve identified your personal brand, you are ready to market yourself in an authentic, not braggadocious, way. This self-promotion showcases your expertise.

Returning to work after having a child can be a challenging transition. Regardless of which state or federal workplace laws apply, employers should consider these best practices for welcoming back new mothers:

To hone in on your personal brand, try this simple exercise with a friend or colleague. Simply jot down five adjectives or verbs that describe you. Ask your friend to do the same.

Corporate social responsibility remains a priority for many businesses, and research has shown that employees want the corporate entities they work for to take a stand on societal issues.

Nicole Harris is now a Biloxi-based digital producer, but she gained a ton of experience while being a member of Leadership Memphis’ FastTrack class in 2012. The FastTrack program engages emerging, high-potential leaders who are hungry to make a difference in the community.

Everybody knows Barbie and what she stands for. A personal brand communicates who you are, what you are good at and how you can help others. A brand is important to tell others what you stand for, allowing you to advance.

Competition in business is inevitable, whether you are first to market with a new concept, product or service, or whether you are entering an existing playing field. What is optional, however, is your approach to it.

Are you a leader, or poised to be one? As such, you can create fear and confusion or inspire and motivate. To achieve the latter, lead by example, creating a vision and setting a clear path for achieving it. The most effective leaders are excellent communicators, not afraid to do the work required to achieve success. Other key qualities of leadership include:

Focusing on the company culture of your business has benefits both in and out of the office, if done correctly.

Small business marketing presents unique challenges. Budgets and resources are typically smaller but don’t have to be barriers for effective marketing. Here are some tactics to promote your name while growing your customer base:

Convincing someone to see things your way is more complex than you might think. In fact, neuroscientists and social psychologists have long asserted that people alter facts to align with their preconceived beliefs.

When managing a crisis, the first thing you need is a solid writer. They must be able to impart empathy, honesty and relatability in a few paragraphs.

One of the best things you can do for your brand is to actively volunteer in your community. Regular community participation yields benefits in multiple ways by improving brand awareness, better engaging employees, showcasing corporate social responsibility, building beneficial partnerships and finding new business opportunities.

According to the Bureau of Labor Statistics, nearly 25% of all employed Americans do some or all their work from home.

Trust in business can be difficult to come by, and per the 2017 Edelman Trust Barometer, the general population’s trust in business, government, NGOs and media has rapidly declined recently.

Hidden in Midtown on the cusp of North Memphis sits Bubble Bistro, a booming skin food business owned by native Memphian, Andrea Johnson.

Gone are the days of interns tirelessly running errands and making coffee (well sometimes) — interns are more valuable to a business than you think.