It seems the social media world never stops evolving, always launching new tricks and features to keep consumers wanting more.
Social Media
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Scrolling through filtered feeds of perfect Instagram posts can cause anxiety. For hyper-connected millennials, the struggle is real – trying to maintain the illusion of an “Insta-perfect” personal brand, fueled by comparisons to other highly curated feeds.
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Grow your company’s professional presence by utilizing LinkedIn’s network of over 500 million users to connect with clients, potential clients, employees and influencers. Before, issues, topics and comments only traveled by users’ connected networks. Now, LinkedIn has finally embraced the hashtag with two goals: to be the main platform for influencers and to better manage the news feed.
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A survey of reporters worldwide finds there is increasing pressure on reporters to perform well on social media.
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Though it has had recent downfalls, it is still the birthplace of the hashtag and is still a top-used platform.
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The recent changes on Instagram make it harder for marketers to engage their audiences. Rather than listed chronologically, posts are now based on the number of likes, comments, views, shares, saves and direct messages. High engagement signals to Instagram that the content is what people want to see.
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Twitter and Bloomberg have recently partnered together to create a service that will stream news produced solely for Twitter.
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Facebook recently announced its feature designed to help mobile users find free accessible Wi-Fi networks. “Find Wi-Fi” will be available for users worldwide on iOS and Android devices.
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You finally got a great shot and have it flawlessly edited, but wait … what do you write for a caption? This seems simple, but a strategic and well-crafted caption can add value and drive engagement to your post.
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As marketers continue to champion social media as viable brand boosters and engagement platforms, it’s important to know how generations interact with each channel and at what level.
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The rise of ‘instafrauds’, Instagram users that use bots to boost their followers, is becoming an increased area of concern for the integrity of organically established influencers.
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