Facebook recently announced its feature designed to help mobile users find free accessible Wi-Fi networks. “Find Wi-Fi” will be available for users worldwide on iOS and Android devices.

The feature, first tested last year, will display a map for users showing the closest businesses with accessible Wi-Fi as well as details about the business. The tool is meant for users who are traveling or are in areas with limited cellular data, and also serves as another way for users to discover local businesses.

“Find Wi-Fi” will be located under the “More” tab on Facebook’s mobile app.

– Haley Haas, The Atlanta 100

You finally got a great shot and have it flawlessly edited, but wait … what do you write for a caption? This seems simple, but a strategic and well-crafted caption can add value and drive engagement to your post.

Here are some tips from Hootsuite:

1. Know your audience.

2. Identify your brand voice.

3. Consider length.

4. Place most important words first.

5. Edit and rewrite.

6. Use hashtags, but wisely.

7. Pose a question.

8. Give shout-outs with an @ mention.

9. Encourage engagement with a call to action.

10. Try using only emojis.

11. Try using quotes.

– Leah Brown, The North Carolina 100

As marketers continue to champion social media as viable brand boosters and engagement platforms, it’s important to know how generations interact with each channel and at what level.

According to The Q1 2017 Sprout Social Index, seven in 10 Gen Xers will likely purchase something from a brand they follow online. Thirty percent of millennials engage with a brand at least once a month, and 60 percent of boomers are looking for promotions on social.

Although Facebook is the most popular with every generation, your public relations and marketing strategy should be steeped in research for maximum engagement and conversions.

– Chuck Norman, The North Carolina 100

The rise of ‘instafrauds’, Instagram users that use bots to boost their followers, is becoming an increased area of concern for the integrity of organically established influencers.

The problem continually arises when brands are attracted to the big shiny follower numbers and neglect to see a user’s relevance and engagement rates, paving the way for instafrauds to make money from a false following, and in return leave the brand connecting poorly to its audience.

Finally though, it seems Instagram is making efforts to battle the bots, closing down ‘Instagress’ recently – but there still remains a lot of unravelling to do.

– Rachel Evans, The Dubai 100

Facebook’s latest efforts to minimize the population of fake content integrates a feature that many users have already been using – Related Articles.

Launched in 2013, the Related Articles feature helps users discover new articles they may find interesting about a particular topic. The company is now testing the feature as a key tool for users to test the validity of shared content.

Before users click on an article shared in their News Feed, additional articles – including ones written by third-party fact-checkers – will appear below the shared content to offer additional information and alternative perspectives on the same topic.

– Haley Haas, The Atlanta 100