Name-calling, spreading false rumors, receiving unwanted images or threats: These behaviors and more are the types of bullying a majority of teens are subjected to online. Cyberbullying isn’t a new aspect to social media culture, and it’s hardly something that disappears, even among adults.
Social Media
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Many business owners and marketers recognize the importance of social media but don’t realize that their social media practices might be affecting their website’s Google rankings. Here are a few quick tips to boost your SEO while continuing to grow your following:
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When it comes to honesty on social media, consumers expect it more from businesses than they do politicians – or even their family.
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Brand ambassador programs are catching on. However, rather than selecting a few influencers with high followings to promote their product or service, brands are taking another approach: building brand ambassador armies.
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It seems the social media world never stops evolving, always launching new tricks and features to keep consumers wanting more.
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Scrolling through filtered feeds of perfect Instagram posts can cause anxiety. For hyper-connected millennials, the struggle is real – trying to maintain the illusion of an “Insta-perfect” personal brand, fueled by comparisons to other highly curated feeds.
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Grow your company’s professional presence by utilizing LinkedIn’s network of over 500 million users to connect with clients, potential clients, employees and influencers. Before, issues, topics and comments only traveled by users’ connected networks. Now, LinkedIn has finally embraced the hashtag with two goals: to be the main platform for influencers and to better manage the news feed.
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A survey of reporters worldwide finds there is increasing pressure on reporters to perform well on social media.
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Though it has had recent downfalls, it is still the birthplace of the hashtag and is still a top-used platform.
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The recent changes on Instagram make it harder for marketers to engage their audiences. Rather than listed chronologically, posts are now based on the number of likes, comments, views, shares, saves and direct messages. High engagement signals to Instagram that the content is what people want to see.
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Twitter and Bloomberg have recently partnered together to create a service that will stream news produced solely for Twitter.
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Facebook recently announced its feature designed to help mobile users find free accessible Wi-Fi networks. “Find Wi-Fi” will be available for users worldwide on iOS and Android devices.
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You finally got a great shot and have it flawlessly edited, but wait … what do you write for a caption? This seems simple, but a strategic and well-crafted caption can add value and drive engagement to your post.
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As marketers continue to champion social media as viable brand boosters and engagement platforms, it’s important to know how generations interact with each channel and at what level.
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The rise of ‘instafrauds’, Instagram users that use bots to boost their followers, is becoming an increased area of concern for the integrity of organically established influencers.
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