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The Social Generations

by Michael Polzella

As marketers continue to champion social media as viable brand boosters and engagement platforms, it’s important to know how generations interact with each channel and at what level.

According to The Q1 2017 Sprout Social Index, seven in 10 Gen Xers will likely purchase something from a brand they follow online. Thirty percent of millennials engage with a brand at least once a month, and 60 percent of boomers are looking for promotions on social.

Although Facebook is the most popular with every generation, your public relations and marketing strategy should be steeped in research for maximum engagement and conversions.

Chuck Norman, The North Carolina 100

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