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Don’t overlook social media photography

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As businesses continue to see the importance of connecting with their customers through social media, the photography used on those platforms takes on even greater significance.

Having a professional photo collection of staff members, locations and products ready to post on social media allows for a more strategic, visual approach to engagement. It provides options that can enhance social media editorial calendars while demonstrating a visual difference between quality images and spur-of-the-moment selfies and cell phone photos.

The same can be said for event coverage, as a professional photographer will showcase it in the best way possible.

– Mike Eller, Mike Eller Photography

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