An Exercise in Personal Branding

To hone in on your personal brand, try this simple exercise with a friend or colleague. Simply jot down five adjectives or verbs that describe you. Ask your friend to do the same. Then compare notes. Once you understand how others see you (and how you see yourself), ensure your descriptors and actions sync. Then you are ready to market yourself.

Using this information, you can then write a 30-second positioning statement, highlighting your personal brand. You will understand which unique strengths you possess, allowing you to use them to authentically position yourself in the business world and beyond.

– Betsie Gambel, The New Orleans 100