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When our company launched a 100-word newsletter in 2013, we hoped we were starting something that had legs. We started pitching our digital platform to PR agencies, but it turns out we should’ve been listening to their clients.
Two CEOs recently suggested how they’d adopt our idea to display their thought leadership to their markets. They’ve prompted us to pivot, based on their success with The Georgia 100 and The Arizona 100. At their suggestions, we’re looking to emerging thought leaders and have added ghostwriting to our turnkey offering.
Does your agency have clients who are thought leaders? We’ll help.
– Chris Schroder, The 100 Companies