Finding and paying Instagram influencers

Influencers can increase purchase intent by 5.2x. A single positive recommendation from an influencer can trump your most engaging post.

Find potential influencers through hashtags, Google searches and who your followers follow, then reach out to them directly. Some may consider promotion in exchange for product.

For those that require payment, plan to pay a flat rate of $10-$300 per post (micro-influencers with under 10,000 followers) or pay a $10-$20 cost per thousand (CPM) for average impressions (influencers with large followings).

If you want to be seen and heard by relevant audiences, collaborate with influencers.

– Emily Dean Reeves, The Arkansas 100