Crafting a social media campaign requires you to identify what you want to achieve before diving in and ask yourself a handful of questions to help identify your goals:
1. Do you understand your audience and where they are online?
2. What is your plan for execution?
3. Do you have a social media scheduler suitable to your needs?
4. Do you have the proper tools to facilitate content creation?
Your current and future customers are using social media. Connecting with them allows you to ignite conversations, garner feedback and personalize your brand. But you can’t improve your outreach overnight — it requires ongoing diligence.