Pressure on journalists’ social media posts grows

A survey of reporters worldwide finds there is increasing pressure on reporters to perform well on social media.

Social media requirements for reporters have seen an uptick across platforms compared to two years ago: 55.5 percent must post to Facebook (up from 37.8 percent); 47.3 percent are required to Tweet (up from 35.4 percent); 20 percent utilize LinkedIn (up from 14.4 percent); and 14.6 percent have a blogging requirement (up from 10.8 percent).

The survey was conducted by the Public Relations Global Network (PRGN), one of the international networks of independent PR agencies.

– Scott Hanson, HMA Public Relations