6 communication jobs that didn’t exist 15 years ago

Many companies are looking at different ways to market their business, product or service. In the past, hiring a marketer or communicator was sufficient. Today, considering how people consume information and make purchasing decisions, those positions have morphed into something new, with titles and skills to match.

Some of these positions focus on understanding the digital landscape and the tools to measure success. Here are six:

1. Digital inbound marketing specialist

2. Social media influencer

3. Web analyst

4. Chief listening officer

5. SEO specialist

6. Brand journalist

While some jobs may have officially “retired,” dozens more have been added.

– Hollie Geitner, The Pittsburgh 100