I’m a huge proponent of working with social media influencers. I believe that is where brands can get the most bang for their buck, especially with millennials.
United Airlines is under fire for refusing to let young girls board wearing leggings, and forcibly removing a passenger unwilling to be bumped because the flight was overbooked. A company creates its image and solidifies its reputation with every statement it makes — verbal or otherwise. That is why communications strategists should be an integral part of the leadership team.
Last week, I sadly downloaded my Vines to my desktop. If I hadn’t, some of my favorite memories captured from college, concerts and travels would have been lost forever. The social media channel that featured six-second videos officially suspended its curation January 18. Vine is now officially Vine Camera.