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TikTok is taking the world by storm, but many businesses are at a loss about how to utilize the platform for their brands.
First, determine the target audience – TikTok’s primary age demographic is 16-24. Then, pick who will be the star of the videos, this person will be the face of the brand. Next, make sure the brand can utilize the trends and challenges happening on TikTok. For example, an insurance company isn’t likely to take advantage of a dance challenge, so make sure it makes sense for the brand.
Finally, have fun! TikTok is about quick and entertaining posts.
– Taylor Thompson, The Atlanta 100