TikTok continues to grow at a rapid rate and many brands are looking to join the social platform. One mistake brands may make is joining TikTok too soon without a plan in place.
Before taking the leap of creating an account, make sure you approach TikTok with a strategy that aligns with your objectives. Here are a few baseline tips to get you started:
1. Do your research and be strategic with your hashtags
2. Stay on top of current trends and act quickly to execute.
3. Post often and engage with other users.
And always remember to have fun with it!