No matter what type of business you’re in, it can be tempting to jump on the latest trend. No one wants to be left behind.
But be smart. Start with research to make your efforts worthwhile.
– Understand your customers so you know if they’re likely to embrace a new product or offering.
– Explore several social media channels to see what different audiences are saying about the trend.
– Test potential offerings or products, track results, and decide whether to move forward.