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What every entrepreneur needs: visions and plans

strategic plan on a napkin

I’ve worked with entrepreneurs a long time. One was an Army Ranger in Vietnam, another was a motorcyclist with a ponytail. Despite stylistic differences, successful entrepreneurs always have a vision and a plan.

Vision is a look far down the road to what one’s company can become. A plan is a map for continuing down that road. Each is essential. Plans detail the steps that move a company forward, but as General Eisenhower said, “No battle plan survives contact with the enemy.” Plans change as circumstances dictate.

The entrepreneur’s vision never changes so that the strategic destination is always clear.

Kip Caffey, The Atlanta 100

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