Everybody knows Barbie and what she stands for. A personal brand communicates who you are, what you are good at and how you can help others. A brand is important to tell others what you stand for, allowing you to advance.
How do you identify your personal brand? It starts with figuring out some key things about yourself and how you would like to convey them. Think about your values, mission and unique strengths. With these pieces, you can start to tell your story.
A word of advice: maintain authenticity and avoid empty socializing, and success will follow.